:JanSport Bonfire Sessions:
ROLE: Designer
THE BRIEF BRIEF: Find a way to combine a lifestyle photoshoot with an outdoor music festival.
The Bonfire Sessions, a series of secret concerts held in undisclosed locations accessible only by a pop-up bus route, brought the beloved backpack out of the classroom and into the woods, capturing the imagination of 20-somethings.
We designed and produced the inaugural Bonfire Sessions in Seattle, featuring The Cave Singers, and the event continued to thrive across the United States and Canada until the COVID-19 shutdowns.
In addition to creating the logo and brand identity, I had the opportunity to indulge in my side passion of designing concert posters.
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