American Sparkling Wine is mislabeled as Champagne. For good reason, the Champagne Growers Association of Champagne, France had a problem with that. They wanted us to come up with an idea that helped educate people, without sounding like they were being snobby or negative.

So we thought it would be interesting to give American's a taste of their own medicine and mislabel American icons as French icons.

We made a website where we welcomed people to 'France'. Here users could use French postcard templates to apply to their American icon photos and share with their friends over Facebook with the line "If American Sparkling Wine is Champagne, than this is the Eiffel Tower (or whatever American landmark we were featuring)" .

--------

swipe right----------------->