:District Catalog:
ROLE: Art Director
AGENCY: Creature
THE BRIEF BRIEF: Create a conceptul catalog that feels more like a magazine and connects with fashion designers.
With the popularity of American Apparel and other “blank apparel brands” at a high, SanMar’s brand The District saw an opportunity to connect with fashion designers looking for more affordable options to print on. This concept was made to feel like a fashion designer’s sketchbook brought to life. With models and product living in life sized collages, color swatches, textiles, quick notes, and doodles.
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