:Santa’s Echo Auto:
ROLE: Creative Director
THE BRIEF BRIEF: Create a simple low-budget social campaign that promotes the new Echo Auto product over social channels.
As Christmas was approaching, and all the seasonal campaigns were coming to life in the Amazon office, I found myself in a meeting. I asked why there wasn't a campaign showcasing Echo Auto on the dashboard of Santa's sleigh. My team exchanged glances and then inquired if I could draft a few ideas on how to bring this concept to life quickly.
This series of fun and straightforward social media posts follows Santa on Christmas Eve as he travels the world with the assistance of his new Echo Auto.
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