:Does it Smart Home?:
ROLE: Art Director
THE BRIEF BRIEF: Target people who feel intimidated by new technology that smart home devices are no longer exclusive to tech-savvy individuals. Make content available over social and pre-roll.
As the adoption of smart homes grew, we encountered difficulties in reaching a less tech-savvy audience. Our goal was to inform people that with the use of smart plugs and smart bulbs, you can now control electronics throughout your home that you might not typically think of as 'smart devices'. This approach opens up a world of convenience and control for everyone, making the benefits of a smart home accessible to a broader audience, regardless of their tech prowess.
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