:Does it Smart Home?:
ROLE: Art Director
THE BRIEF BRIEF: Target people who feel intimidated by new technology and show them that smart home devices aren’t just for the tech-savvy. Content ran across social and pre-roll.
As smart home adoption grew, we saw an opportunity to reach a less tech-savvy audience. The goal was to show how simple products like smart plugs and bulbs can turn everyday electronics into smart devices—making the convenience and control of a connected home feel accessible to everyone.
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