:Seahawks FanUp!:
ROLE: Art Director
THE BRIEF BRIEF: Promote Seattle Seahawks Scratchers and use HOF players!
To promote the Seahawks Scratch ticket from Washington's Lottery, we developed the Fan Up! campaign. These broadcast spots (paired with social and stadium content) feature die-hard Seahawks fans going to great lengths in creative ways to celebrate their lottery winnings. Additionally, getting Steve Largent to suit up for the first time in 30 years was a career highlight.
Also, I got to see these spots on the jumbo-tron at the stadium and hear a whole packed stadium of people laugh at it. Pretty epic.
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