:THANK YOUR LEGS:
ROLE: Creative
THE BRIEF BRIEF: Develop a social campaign that celebrates the legs of athletes.
KANE Footwear is a recovery shoe designed for athletes. Most athletes don’t think much about what they wear outside of training — flip-flops, old sneakers, whatever’s around. But research shows that when you treat your feet and legs better, recovery improves, and in turn, performance improves.
The biggest benefit of KANE recovery shoes is the support they give to legs — the part of the body that does most of the work and needs the fastest recovery.
The idea Focus the campaign entirely on legs. Simple. Clear. Unexpected. A visual love letter to the limbs that
carry athletes through it all.
